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Visit North Yorkshire
As part of Visit North Yorkshire's Find Your Escape campaign, I partnered with Visit North Yorkshire and Wenningdale Escapes to showcase a relaxing getaway in the Yorkshire Dales, aimed at inspiring younger couples to discover the area.
The campaign focused on the experience of staying at Wenningdale Escapes, from the comfort of the glamping pod and surrounding scenery to exploring the local area and discovering things to see, do and eat nearby.
Content created
I created a series of content across Instagram and TikTok, including:
2 Reels showcasing the accommodation, surrounding scenery and the overall getaway experience.
1 Carousel rounding up the full weekend as a 2 day itinerary.
The content combined destination storytelling with personal recommendations, giving my audience an authentic insight into what a getaway at Wenningdale Escapes could look like.
Campaign Results:
34.8K+ Views | 1.3K+ Interactions | 3.75% Interaction Rate
Collins
I partnered with Collins to promote the Learn Spanish with Paul Noble for Beginners course, creating content around the idea that learning the language can transform your whole travel experience.
The Creative Approach
Having travelled to Seville and Málaga, I shared my personal experience of learning Spanish before my trip and how it helped me feel more confident and connected while travelling.
Rather than a traditional product review, I incorporated the course naturally into my own personal travels, demonstrating how learning even a little of the local language can change your holiday.
Content Created:
1 Reel across Instagram & TikTok
Campaign Results:
1.89M+ views | 2.96K+ accounts engaged
The content was utilised by Collins for paid social advertising.
Fairgame
St Paul’s
I partnered with Fairgame to promote the launch of their new St Paul's venue, showcasing the experience through engaging short-form content on Instagram.
Campaign Results:
19.5K+ views | 999 interactions
5.13% interaction rate
Fairgame
Canary Wharf
Before my collaboration with Fairgame, I independently created content around their Canary Wharf venue, sharing the experience with my audience.
Campaign Results:
901K+ views | 70K+ interactions
7.77% interaction rate
Arriva
I partnered with Collins to promote the Learn Spanish with Paul Noble for Beginners course, creating content around the idea that learning the language can transform your whole travel experience.
The Creative Approach
Having travelled to Seville and Málaga, I shared my personal experience of learning Spanish before my trip and how it helped me feel more confident and connected while travelling.
Rather than a traditional product review, I incorporated the course naturally into my own personal travels, demonstrating how learning even a little of the local language can change your holiday.
Content Created:
1 Reel across Instagram & TikTok
Campaign Results:
1.89M+ views | 2.96K+ accounts engaged
The content was utilised by Collins for paid social advertising.
Lisbon By Boat
I collaborated with Lisbon by Boat to showcase their sunset boat tour during my visit to Lisbon, showcasing the tour as a memorable way to experience the city.
Campaign Results:
41.5K+ views · 2.4K+ interactions · 5.78% interaction rate
Castle Howard
Before my collaboration with Fairgame, I independently created content around their Canary Wharf venue, sharing the experience with my audience.
Campaign Results:
901K+ views | 70K+ interactions
7.77% interaction rate
Jetpac
I partnered with Collins to promote the Learn Spanish with Paul Noble for Beginners course, creating content around the idea that learning the language can transform your whole travel experience.
The Creative Approach
Having travelled to Seville and Málaga, I shared my personal experience of learning Spanish before my trip and how it helped me feel more confident and connected while travelling.
Rather than a traditional product review, I incorporated the course naturally into my own personal travels, demonstrating how learning even a little of the local language can change your holiday.
Content Created:
1 Reel across Instagram & TikTok
Campaign Results:
1.89M+ views | 2.96K+ accounts engaged
The content was utilised by Collins for paid social advertising.
The Great British Food Festival
I partnered with Fairgame to promote the launch of their new St Paul's venue, showcasing the experience through engaging short-form content on Instagram.
Campaign Results:
19.5K+ views | 999 interactions
5.13% interaction rate
Rigg Farm Cottage
Before my collaboration with Fairgame, I independently created content around their Canary Wharf venue, sharing the experience with my audience.
Campaign Results:
901K+ views | 70K+ interactions
7.77% interaction rate
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Whether you're planning a campaign, launching a new product or looking for authentic content that connects with your audience, I'd love to hear about your ideas.
